The Deep Dive - Part 1 of 3

Today in class we practiced using the d-School Design Process.  I think this process is unique because it starts with empathy.  That is, it starts by first getting to know your 'client' in depth.  A great example of this process is from David Kelly's company IDEO.  Watch below as they complete a Deep Dive while re-imagining a shopping cart.



Many students struggled with empathy.  I typical response I received was:

"She's happy with her wallet, she doesn't want anything to change."  \

~OK...well I believe that is probably true.  However, this was not the stage where we re-design wallets.  That is skipping to the 4th stage of the process.  If you are truly following the process you are gathering information, that perhaps the user/client doesn't even know about themselves.  We then use this information to create something that is useful to THEM.