In this activity you will watch a group of professionals
work to solve a design problem in just five days. Answer the following questions
as you watch The Deep Dive. A class discussion will take
place following the broadcast.
1. “From
the buildings in which we live and work, to the cars we drive, or the knives
and forks with which we eat, everything we use was designed to create some sort
of marriage between _________________ and _________________.”
2. The
folks at IDEO state that they are not experts in any given area. But they do
claim to be experts on the ____________________, which they apply to the
innovation of consumer products.
3. After
the team of designers is brought together, introduced to the problem, and informed
they have five days to “pull it off,” what phase of the design process do they
immediately engage in?
4. Give
two examples of what the team members did during this phase.
a.
_____________________________________________________
b.
_____________________________________________________
5. List
five rules-of-thumb that IDEO
employees follow when they share ideas during the brainstorming phase:
a.
_____________________________________________________
b.
_____________________________________________________
c.
_____________________________________________________
d.
_____________________________________________________
e.
_____________________________________________________
6. Why
should wild (and sometimes crazy) ideas be entertained during the brainstorming
phase?
7. After
the brainstorming phase was over, the team narrowed down the hundreds of ideas
by _____________ for those ideas that were not only “cool” but also
_________________ in a short period of time. Which phase of the design process
includes brainstorming and narrowing ideas?
8. IDEO
believes that the ideas and efforts of a ______________ will always be more
successful than the planning of a lone genius.
9. Once
the ideas were narrowed down and divided into categories, the group was split
into four smaller teams. For which phase(s) of the design process was each of
these groups responsible?
10. The
leaders at IDEO believe that ________________ behavior and a ______________
environment are two important reasons why their employees are able to think
quickly and creatively to produce innovative results.
11. Sometimes,
people come up with great solutions that work by trying their ideas first and
asking for _________________ later.
12. Design is
often a process of going too far and having to take a few steps back. What
phase(s) of the design process would the critique of the four mock-ups come
under?
13. Upon
critique of the four teams’ models, it was obvious that none of the teams had
developed an optimum solution. However, the people at IDEO believe that it is
important to _____________ often in order to _____________ sooner.
14. What
percentage of the entire week’s time did it take to fabricate the final
prototype?
15. Instead of
showering his design team with a tremendous amount of praise, what did the boss
require his employees to do with their new design?
16. Of all the
things that we are surrounded by every day, what has not been placed through
the design process?
